Privacy Policy

Last updated January 01, 2025

This Privacy Notice for Tracknova ("we," "us," or "our") describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:

  • Visit our website at tracknova.io, or any website of ours that links to this Privacy Notice
  • Download and use our mobile application (Tracknova), or any other application of ours that links to this Privacy Notice
  • Use Tracknova Fleet Management and Tracking Software
  • Engage with us in other related ways, including any sales, marketing, or events

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at privacy@tracknova.io.

Summary of Key Points

This summary provides key points from our Privacy Notice. You can find more details by clicking the links following each key point or by using the table of contents below.

  • What personal information do we process? We may process personal information depending on how you interact with us and the Services. Learn more
  • Do we process any sensitive personal information? We do not process sensitive personal information. Learn more
  • Do we collect any information from third parties? We may collect information from public databases, marketing partners, social media platforms, and other sources. Learn more
  • How do we process your information? We process it to provide, improve, and administer our Services, and for legal compliance. Learn more
  • In what situations and with which parties do we share personal information? We may share information in specific situations. Learn more
  • How do we keep your information safe? We use technical and organizational safeguards, but no system is 100% secure. Learn more
  • What are your rights? Depending on your location, you may have privacy rights. Learn more
  • How do you exercise your rights? You can submit a data subject access request or contact us. Learn more
  • Want to learn more? Review the Privacy Notice in full. Learn more

Table of Contents

  1. What information do we collect?
  2. How do we process your information?
  3. When and with whom do we share your personal information?
  4. Do we use cookies and other tracking technologies?
  5. Do we offer artificial intelligence-based products?
  6. How do we handle your social logins?
  7. How long do we keep your information?
  8. How do we keep your information safe?
  9. Do we collect information from minors?
  10. What are your privacy rights?
  11. Controls for Do-Not-Track features
  12. Do we make updates to this notice?
  13. How can you contact us about this notice?
  14. How can you review, update, or delete the data we collect from you?

1. What Information Do We Collect?

Personal information you disclose to us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide when you register on the Services, express interest in our products, participate in activities, or contact us.

Personal Information Provided by You

The personal information we collect depends on your interactions, choices, and the features you use. It may include:

  • Names
  • Phone numbers
  • Email addresses
  • Mailing addresses
  • Job titles
  • Usernames
  • Passwords
  • Contact preferences
  • Contact or authentication data
  • Billing addresses

Sensitive Information: We do not process sensitive information.

Social Media Login Data

If you register using a social media account (e.g., Facebook, X), we may collect profile information from that provider. See the section "How Do We Handle Your Social Logins?" for details.

Application Data

If you use our application(s), we may collect the following data if you grant access:

  • Mobile Device Data: Device ID, model, OS version, system config, browser type, IP address, carrier, and app usage.
  • Push Notifications: We may request permission to send notifications. You can disable them in your device settings.

This data helps maintain app security, troubleshoot issues, and support internal analytics.

All personal information you provide must be true, complete, and accurate. You must notify us of any changes.

Google API

Our use of Google API data complies with the Google API Services User Data Policy, including Limited Use requirements.

Information collected from other sources

In Short: We may collect limited data from public databases, marketing partners, social media platforms, and other sources.

To improve our marketing and services, we may obtain data from public databases, joint marketing partners, affiliate programs, data providers, and social platforms. This may include:

  • Mailing addresses
  • Job titles
  • Email addresses
  • Phone numbers
  • Intent or behavior data
  • IP addresses
  • Social media profiles and URLs
  • Custom profiles for targeted advertising and event promotion

If you interact with us via social media, we may receive personal data such as your name, email, and gender. You may withdraw consent at any time. The data we receive depends on your privacy settings. Note: their use of your data is governed by their own policies, not ours.

2. How Do We Process Your Information?

In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

  • To facilitate account creation and authentication and manage user accounts
  • To deliver and facilitate delivery of services to the user
  • To respond to user inquiries and offer support
  • To send administrative information (e.g., terms, policies, updates)
  • To fulfill and manage orders, payments, returns, and exchanges
  • To enable user-to-user communications
  • To request feedback and contact you about your experience
  • To send marketing and promotional communications (opt-out available)
  • To deliver targeted advertising tailored to your interests and location
  • To post testimonials that may contain personal information
  • To protect our Services, including fraud monitoring and prevention
  • To administer prize draws and competitions
  • To evaluate and improve our Services, products, marketing, and user experience
  • To identify usage trends and improve functionality
  • To determine the effectiveness of marketing and promotional campaigns
  • To comply with legal obligations and respond to legal requests

3. When and With Whom Do We Share Your Personal Information?

In Short: We may share information in specific situations described in this section and/or with the following third parties.

  • Business Transfers: In connection with mergers, asset sales, financing, or acquisitions
  • Google Maps Platform APIs: We may share location data with Google Maps APIs (e.g., GPS, Wi-Fi, cell towers). You may revoke consent anytime by contacting us.

4. Do We Use Cookies and Other Tracking Technologies?

In Short: We may use cookies and other tracking technologies to collect and store your information.

We use cookies, web beacons, and pixels to gather data when you interact with our Services. These technologies help us maintain security, prevent crashes, fix bugs, save preferences, and support basic functionality.

We also allow third parties and service providers to use tracking technologies for analytics and advertising. This includes managing ads, tailoring content to your interests, and sending reminders (e.g., abandoned cart).

For more details on how we use these technologies and how to refuse certain cookies, please refer to our Cookie Notice.

5. Do We Offer Artificial Intelligence-Based Products?

In Short: We offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies.

As part of our Services, we offer AI-powered tools ("AI Products") designed to enhance your experience and provide innovative solutions. These tools are governed by this Privacy Notice.

Use of AI Technologies

We provide AI Products through third-party service providers ("AI Service Providers"), including OpenAI. Your input, output, and personal information may be shared with and processed by these providers to enable AI functionality. You must not use AI Products in violation of their terms or policies.

Our AI Products

  • IoT integration and automation

How We Process Your Data Using AI

All personal information processed via AI Products is handled securely and in accordance with our agreements and this Privacy Notice.

How to Opt Out

You may opt out of AI data processing by contacting us using the information provided at the end of this notice.

6. How Do We Handle Your Social Logins?

In Short: If you register or log in using a social media account, we may access certain information about you.

Our Services allow registration and login via third-party social media accounts (e.g., Facebook, X). We receive profile information such as your name, email, friends list, and profile picture, depending on your privacy settings.

We use this information only for purposes described in this Privacy Notice or made clear on the Services. We do not control how your social media provider uses your data. Please review their privacy notice to manage your preferences.

7. How Long Do We Keep Your Information?

In Short: We keep your information as long as necessary to fulfill the purposes outlined in this Privacy Notice unless required by law.

We retain personal information only as long as needed for the purposes described, or longer if required by law (e.g., tax, accounting). No purpose requires retention beyond the duration of your account.

When no longer needed, we delete or anonymize your data. If deletion is not possible (e.g., backup archives), we securely store and isolate it until deletion is feasible.

8. How Do We Keep Your Information Safe?

In Short: We aim to protect your personal information through organizational and technical security measures.

We implement reasonable security measures to protect your data. However, no system is 100% secure, and we cannot guarantee protection against unauthorized access or cyberattacks.

Transmission of personal information is at your own risk. We recommend accessing our Services only within secure environments.

9. Do We Collect Information from Minors?

In Short: We do not knowingly collect data from or market to children under 18 years of age.

By using our Services, you confirm that you are at least 18 years old or the parent/guardian of a minor using the Services with your consent. If we learn that data from users under 18 has been collected, we will deactivate the account and delete the data. If you become aware of such data, contact us at privacy@tracknova.io.

10. What Are Your Privacy Rights?

In Short: You may review, change, or terminate your account at any time, depending on your location.

Withdrawing Your Consent

You may withdraw your consent to data processing at any time by contacting us. This does not affect processing done before withdrawal or based on other lawful grounds.

Opting Out of Marketing

You can unsubscribe from marketing emails via the unsubscribe link, reply "STOP" or "UNSUBSCRIBE" to SMS, or contact us. We may still send service-related communications.

Account Information

To review, change, or delete your account, contact us. We will deactivate or delete your account and remove data from active databases. Some data may be retained for legal or operational reasons.

Cookies and Similar Technologies

You can configure your browser to reject cookies. This may affect certain features of our Services.

For questions about your privacy rights, email us at privacy@tracknova.io.

11. Controls for Do-Not-Track Features

Most browsers and mobile apps offer a Do-Not-Track (DNT) setting. Currently, no standard exists for recognizing DNT signals, so we do not respond to them. If a standard is adopted, we will update this notice accordingly.

12. Do We Make Updates to This Notice?

In Short: Yes, we update this notice to stay compliant with laws.

We may revise this Privacy Notice periodically. Updates will be marked with a revised date. For material changes, we may notify you via prominent notice or direct communication. We encourage regular review of this notice.

13. How Can You Contact Us About This Notice?

If you have questions or comments, contact us at privacy@tracknova.io or by post:

Tracknova
15/C, Dakar road
Dakar, Région de Dakar 38110
Senegal

14. How Can You Review, Update, or Delete the Data We Collect from You?

You have the right to request access to your personal data, correct inaccuracies, delete your data, or withdraw consent. These rights may be limited by applicable law. To exercise them, please submit a data subject access request.